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Case Studies

How GoFundMe Spreads The (Social) Word For Good Causes

GoFundMe changes the way the world gives. As the world's #1 social fundraising platform, GoFundMe connects campaigns with inspired audiences -- wherever they are across key social channels like Facebook and Twitter -- and brings organizers closer to crushing their goals.

Google.com

GoFundMe Had A Vision...

  • Increase social presence of campaigns without disrupting GoFundMe's legacy technology.
  • Build relationships with third-party social accounts.
  • Better quantify and organize social growth and activity.


What Happened: Rebel Discovery

  • Plug + Play Implementation. Rebel Discovery easily plugged into GoFundMe's existing proprietary CMS, for immediate use by edit and social teams.
  • Social Growth Potential With Every Story. With proprietary algorithms and built-in outreach functionality, GoFundMe regularly uncovered and engaged relevant social accounts to amplify inspiring fundraising stories.
  • Data That Surfaces What Matters Most. The Rebel Discovery dashboard houses insight that allowed GoFundMe to easily check the results of their outreach efforts and identify valuable referrers.

Snapshot of GoFundMe's Rebel Discovery dashboard


The Result: More Organic Exposure On Social

Over five months, GoFundMe campaign pages using Rebel Discovery averaged a 10% lift in social shares each week.


Good To Know: MVPs (Most Valuable Promoters) Come In All Sizes

With Rebel Discovery, GoFundMe had the tech to easily identify social accounts that were moving the needle for key causes, including those with both massive and super-niche audiences. Plus, once engaged, some accounts some shared multiple times!

In November 2016, Rebel Discovery helped organically connect causes to 49 different social referrers, including:

Mexican Gray Wolves (1.2M fans), which shared the MacKenzie Kloka's Mexican Wolf Fund story


Signs of Angels (259K fans), which shared the Veterans for Standing Rock story


Veterans for Bernie Sanders (50K fans), which shared five different campaigns, including the Medical Fund for Sophia Wilansky story


United Cerebral Palsy Association of BC (1.2K fans), which shared Dan's New Trike story


Key Takeaway: Maximize Social + Make A Difference

"We love that Discovery helps us see when large Facebook accounts are sharing our content. Not only does this show that big audiences are being exposed to certain stories, but it also can help us identify trending campaigns that we can help promote to an even wider audience." -- Brittany Cabriales, Media Associate at GoFundMe


Want to more organic reach on social? Give us some info and let us help you:


Case Studies

How United Airlines Elevated Its Content Game

As one of the most recognized and established global brands, United Airlines understands how effective content can be to attract, engage and convert audiences -- when done correctly. As content consumption patterns become more complex, United is committed to elevating its content game to stay relevant among customers.

The Vision

  • Provide an immersive content experience that showcases United's areas of investment in service and experience.
  • Reshape United's perception among existing and new customers.
  • Align with modern consumption patterns to engage consumers and employees everywhere.

What Happened: The RebelMouse DCMS

  • One hub to rule them all: United revamped its online hub to combine evergreen travel guides, episodic videos, tentpole content, and UGC in one cohesive environment. The always-on channel is connected to the airline's main domain, allowing United to seamlessly promote key initiatives throughout the year.
  • Tailored for a first-class user experience: United + RebelMouse built a 100% customized experience that features unique site design and third party integrations -- including interactive media and feedback widgets -- to keep both casual visitors and repeat customers engaged.
  • Built for mobile: As content is increasingly consumed on mobile devices, RebelMouse's mobile-first platform enables the rich hub content -- videos, interactive modules, and social feeds -- to perform seamlessly across devices and platforms.

United Hub homepage on RebelMouse

Interactive media celebrating United's 90th anniversary

United Hub on mobile device

Key Takeaway: Control Your Narrative

Whether it's promoting the Olympics, launching a new video series, or showcasing social UGC, with RebelMouse, United is mastering how to manage content effectively and in a way that fits its needs to tell compelling stories to its customers.

Check out United Hub and learn more about the RebelMouse DCMS.


Want to elevate your content game and become a Rebel? Fill out the form below to get started or start a free trial today:

Case Studies

How 7x7 Went From Beloved Print Magazine To Modern Digital Publisher

A swift upgrade.

The Vision

As the #1 lifestyle site in the major tech market of San Francisco, 7x7 was on a mission to bring asuper-modern, tech-driven editorial experience to audiences, no matter where they are.

The Problem

Having a publishing platform that was built in the Internet Stone Age. What was considered cutting-edge in 2006 just didn't cut it anymore. The out-dated, glitchy CMS was difficult for editors to use and clunky for audiences to read through, making it a constant effort to provide up-to-the-minute Bay Area stories and happenings.

What Happened: The RebelMouse DCMS

In June 2016, 7x7 introduced the new and vastly improved site on with Rebel Runner, which provided them with a highly-optimized and super-intuitive platform.

Here's what 7x7 expressed to their readers when they launched the new site:

" Not only is our new site prettier to look at (bigger pictures! working slideshows!), it is also better organized (now by Bay Area region to help you find things to do based on where you really live, work, and play); loaded with nifty features (polls! videos! gifs!); optimized for reading on your desktop, smartphone, and tablet; and designed for easy sharing of the stories and photos you like via your chosen social networks."

7x7 (homepage) on the old platform


7x7 (homepage) on RebelMouse

7x7 (article page) on RebelMouse


Key Takeaway: Monetization Gets An Upgrade, Too!

While enhancing the editorial experience was a priority, 7x7's monetization process also needed an upgrade. As a premier editorial site with 7M monthly impressions and growing, 7x7 can command top advertising dollars.

With the Rebel Runner platform, not only has ad targeting and placement become much more flexible and easy to implement, but the improved native content offering continues to make it a must-buy for Fortune 500 advertisers like Google, Audi, Chase and Macy's.

To summarize, upgrade.

Check out 7x7 and learn more about the RebelMouse DCMS.

Want to upgrade your content game and become a Rebel? Fill out the form below to get started or start a free trial today:


Case Studies

Rebel Case Study: The Dodo

For the love of animals, a story of success in distributed content.

In January 2014, Izzie Lerer wanted to transform her love of animals--and animal rights issues--into something positive, informative and entertaining.

The world of content surrounding animals and pets was crowded to say the least, but Lerer wanted something that could be easily managed with contributions across editors, content partners and community members.

RebelMouse's Rebel Roar was the solution. Lerer launched The Dodo as a participatory community platform - not just for animal lovers, but for everyone with a soft spot for a good story.

What happened next was extraordinary...


Easy to ♥ content + distribution = The Dodo receives an average of 4 million views each video!

Videos like Orphaned Animals Get A Second Chance and Cats Knocking Stuff on the Floor go viral across platforms on the daily.

YUP! (From GIPHY)(Here is more info on what it takes to win at distribution).

Oh and this happened: "Granny Orca" Reaches Oceans of People

Every post on The Dodo reaches millions of people. Here's just one example: A story about a 103-year-old Orca whale spotted in the wild. Through the power of content distribution, the story put the issue of whales in captivity out of animal rights advocates circles and into the everyday feeds of the masses.

Thanks to the power of social sharing, " Recently Spotted 103-Year-Old Orca is Bad News for Sea World" reached 7 million people.

Read more about this in Business Insider's story, "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years."


Since launch, The Dodo has seen...

  1. High-paced, sustainable social growth: The Dodo now has 15 million unique visitors on site and 100 million monthly unique impressions across social platforms.
  2. Breakthrough engagement: The Dodo also has a 64% higher Facebook engagement rate vs. BuzzFeed Animals
  3. Building uber fans and contributors: There have been 100K community signups since launch; 5K avg. new signups monthly.
  4. Social activity growth: 419% increase in social shares from petition CTAs in the last 3 months.
  5. SEO growth: 35% increase in organic search traffic in the last 3 months; 100% increase since January.
"To power the sharing of stories, pictures, media, anything animal related and to create an unprecedented community we turned to RebelMouse – their publishing platform truly lifts the publishing experience and helps our community and their stories gain the amplification they need to make a difference." -Izzie Lerer, Founder of The Dodo

Just like The Dodo, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content and turning that into sustainable, high growth social traffic and loyal, lasting communities.Trust your brand to the experts in distributed content and be everywhere first.

Let's start working together. Fill out the form below to get started or start a free trial today:


Case Studies

Rebel Case Study: PAPERmag.com

PAPER Breaks Out Beyond #BreaktheInternet

Following last year's #BreaktheInternet campaign featuring Kim Kardashian, PAPER Magazine is now truly breaking out as a digital brand, pairing great content with a cutting-edge platform to create the ultimate reader experience.

The Vision

  • Upgrade from custom built CMS
  • Make all PAPER content more shareable
  • Provide a more immersive, personalized experience for audiences and fans
  • Easily optimize content across platforms in real-time

What Happened

  • Re-platformed site content with limited tech resources in weeks on Rebel Roar platform
  • Utilized sophisticated entry editor to support video and emerging digital formats
  • Easily incorporated prominent CTAs, signup features, and social share buttons to drive engagement
  • Leveraged RebelMouse Insights Dashboard and up-to-the-minute analytics tools to quickly act on viral hits

Results

  • 51% lift in traffic
  • 2X lift in content clicks
  • 113% lift in page depth across devices

And Stuff Like This Happens...

As part of the # Fandemonium issue, PAPER featured John Stamos and his "new moon" to give his devoted online fan base something to talk about!

And talk they did...within a day, the article was trending on Facebook and had generated 250k+ views.

From GIPHY

Why PAPER <3s RebelMouse...

...Creating various content formats: Slideshows have helped increase time spent - PAPER has seen 69% lift in time on site.
...Surfacing relevant content: "So Hot Right Now" stories on articles keep people engaged - PAPER has seen 16% reduction in bounce rate.

From GIPHY

Just like Papermag.com, properties on our platform grow at mind-boggling rates, and are built in a way that allows companies to focus on producing great content and turning that into sustainable, high growth social traffic and loyal, lasting communities. Trust your brand to the experts in distributed content and be everywhere first.

Let's start working together. Fill out the form below to get started or start a free trial today:

Case Studies

Rebel Case Study: Higher Perspective

Social Consciousness Delivered At Scale

Everyone needs to find their zen. After starting the Higher Perspective Facebook page (now up to 3M+ likes!) and its accompanying site to share inspirational content, founder Sam Benson wanted to reach more audiences.

The Vision

  • Share inspirational content at scale without managing the IT efforts that came with Wordpress site
  • Switch to a CMS that served as an extension of Higher Perspective's already vibrant social community
  • Grow social audiences across all existing and emerging platforms

What Happened: The RebelMouse DCMS

  • Re-platformed Higher Perspective with RebelMouse for nimble content management and optimization, without employing a dedicated tech team
  • Utilized the RebelMouse entry editor to easily create content that breaks through clutter (i.e. digestible formats, prominent CTAs, social share buttons)
  • Built loyal audience (site subscribers + content contributors) with community building tools

Why they <3 RebelMouse

  • Stickier audience: 15% lift in time on site
  • Increased social sharing: 32% lift in social referral traffic

Viral Energy

One of Higher Perspective's biggest fans is actor and Internet superstar George Takei. You can often find Mr. Takei sharing content from Higher Perspective to his 9M+ and counting Facebook fans. Recently, he shared Higher Perspective's, "This Quick Test Will Determine Whether You Are An Introvert, Extrovert, or Ambivert" created with RebelMouse's own native quiz tool.

Connect. Reveal. Transcend. Get on Higher Perspective's level and let's start working together.

Case Studies

Rebel Case Study: Taste Talks

The Future of Food + The Culture + The Occasion

Taste Talks is a national series of festivals celebrating the future of taste through symposia, tastings, dinners and parties. They bring together thought leaders and luminaries from around the world together with everyday food enthusiasts to engage in great conversation, amazing food and one-of-a-kind experiences.

They believe food is a true medium that can bridge the gap and engage all people through experiences shared across digital and social. They came to RebelMouse for the platform to make it all happen.

From GIPHY


The Vision

  • Raise overall awareness of Taste Talks and their festivals
  • Drive users to signup for updates about the 2016 festival series
  • Drives users to share articles featuring the one-of-a-kind food dishes


What Happened: Rebel Runner Platform

The team leveraged our easy-to-use, agile Rebel Runner platform to:

  • Build engaging stories paired with eye-catching images
"Everytime a Burger Saved My Life," by Lien Ta
  • Weave in social media feeds and bold CTAs
"Glassware or Artwork? For These Designers, It's Both," by Nicole Schnitzler
  • Organize content into sections, and use actionable insights to make smart curatorial decisions
"Urban Foraging in Los Angeles: Weird or Worth It?" by Carly Silverman


Why They <3 RebelMouse

  • Beautiful, dynamic platform that is (almost) as pretty as the food
  • Engaging + intuitive polls + quiz features to keep the conversation going
"With RebelMouse, we can easily showcase and share the food and culture content we love across a huge range of social platforms. RebelMouse's super helpful tools allow us to optimize and organize our content in a way that makes sense for our brand, and, most importantly, the end result is gorgeous." -- TasteTalks

From GIPHY

Cheers to living that #FoodLife. Power your publish with us. Send us a quick note to get started.

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