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Product Updates

Distributed Publishing, Defined

At RebelMouse, we talk a lot about distribution: distribution tools, distributed audiences, distributed publishing. As we kick off 2017, we want to make what we mean clear when we say "distributed publishing."

A Rebel's Definition of Distributed Publishing

dis·trib·uted pub·lish·ing
/dəˈstribyo͞oted pəbliSHiNG/

noun

The seamless process of creating and optimizing content for maximized audience reach across channels and devices.

In other words, create once, publish everywhere that matters.

Distributed Publishing Is Crucial

To access content online twenty years ago, audiences typically typed in a URL and went straight to a known website. Slightly savvier web users started leveraging search engines. But for the most part, as a content publisher, it was pretty simple: You executed straightforward ad buys on traditional marketing channels to build a reputation. The payoff? A consistent, reliable audience that consumed the news and information you provided.

Today, according to Parse.ly, Google and Facebook drive 80% of referral traffic to digital publishers. These powerful channels wield and constantly tweak mysterious algorithms that dictate how content gets surfaced, typically leaving you in the dark about how to stay relevant. Plus, audiences now increasingly rely on mobile to discover content. If your content is not truly optimized for mobile, you're missing an important part of your readership.

In a nutshell, you're likely struggling to 1) keep up with the digital landscape, 2) find your audience in a way that doesn't pile on the costs, and/or 3) simply pinpoint where to start.

RebelMouse, the First Distributed Content Management System (DCMS), Was Built to Help You Figure It Out

RebelMouse enables companies to succeed in a world where audiences are increasingly fragmented. Our teams are organized to understand and wire RebelMouse technology with the real opportunities that can move the needle for content creators. Our software comes out of the box with the necessary tools you need to win the publishing game and maximize each piece of content, allowing you to save time and money. This includes:

Easy authoring tools

Seamless publishing to important formats, like Facebook Instant Articles and Google AMP

SEO levers

Social optimization and relationship management tools

A/B testing for optimal performance

Flexible, device-responsive site layout and design

Seamless newsletter management

Robust monetization controls

OK, Sounds Cool! How Can I Be Down?

Don't lag behind in 2017. Get into the Rebel mindset and grab the advantage for your teams. We make it easy to get up and running based on your needs and goals.

Looking to launch a new site? Start a free RebelMouse trial to quickly build your site today. (Psst: We've made it especially easy to transfer over WordPress content.)

Still have questions? Contact us today and we'll get back to you ASAP!

Product Updates

Launching New Media Properties with RebelMouse

At RebelMouse we're obsessed with setting up content for success through the power of distributed publishing. We've mastered a lean tech model that lets you launch socially-powered websites that can be launched in hours, not weeks.

Still, RebelMouse is much more than just a software vendor and technology platform. The company has deep experience building and launching successful media properties that gain real traction and have a chance to become a core part of pop culture.

A significant part of the value add we provide is as a "Sherpa" to New Media — we guide you on how to build them, how to launch them, and how to grow them. Using the strengths of our global team, we can serve as a creative agency for your site launch — working with your team on product, design, content strategy + social marketing. And we do that through a refined process that sets you up from the beginning to be successful in your launch and growth phases. Let's take a step-by-step look at our battle-tested launch process, so you can see what you can expect from your partnership with RebelMouse.

getting-to-launch.png





1. Conduct a Contagious Media Brainstorm

What will make your media property contagious is two-fold: understanding virality and understanding how content spreads. A quadrant of contrasting emotions, Belief/Disbelief + Love/Hate, may seem like simple ideas, but their impressive strength is what prompts new audiences to share, engage + become obsessed with your brand.

If you study successful media properties, there is always a clear mission — and that mission is fueled by the emotional quadrant of virality. For example RebelMouse's viral property Axios' mission is to provide clear, unbiased political news in efficient + snackable microposts. Their mission plays on the wide spectrum of emotion that politics provokes, most powerfully to belief/disbelief. In turn, RebelMouse powers properties like HooplaHa, which only publishes positive news, playing sharply to the love side of the virality quadrant. It's this kind of emotionally-provoking content that prompts every page view, comment, or click of the "share" button.

After understanding what makes viral content, it's crucial to understand how that content spreads. High page views are born on social and in the feeds. Putting a strategy in place so content is published everywhere (across all social platforms, but also outlets like Google AMP + Apple News) will cast a wide net for every story, building not only your audience but also a reputation of quality user experience.

In preparation for launch of your new media property, we'll use a one-hour whiteboard session to identify what makes your property contagious through positive constructive ideation. We'll identify your content's mission, where it will likely fall on the quadrant, and the best strategy to ensure it reaches the biggest audience possible with every publish.

2. Choose the Best Content Ideas for Your Brand

After Step 1 of this process, we'll be left with a handful of valid, relevant content ideas around which we can build your brand. Not all of them are going to make it off of the cutting room floor. Only the strongest should survive. To do that, we start off on Step 2 of the process, which is to put the ideas through their paces.

By relentlessly modeling the phases of the idea, we can determine how it will work on a day-to-day basis. Then, with a healthy amount of devil's advocacy, we leak test the idea to see how it might not work. This is a critical exercise in the process which will help predict future problems, help solve them ahead of time, and trim the ideas down to the one that will have the best chance at lasting success. Once we've reached that singular champion idea, it's time to build.

3. Delegate a Well-Rounded Team

While the product is built to match the brainstorm, selecting the key members on your team, RebelMouse's team, and any participating content agencies or consulting sources is the next step.

RebelMouse will identify key traits for success in the roles needed to build the idea. While everyone will have specific duties and strengths, it's important to blur the lines of expectations throughout the collective team. It's about making sure writers can also work as community managers, product can double as content strategists, etc. When everyone can provide input on every corner of the project, the more complete the vision will be.

Once the teams are finalized, there will be a training program to sync the results of the contagious media brainstorm with where the media space is at the time of launch. Once those two concepts are reconciled, it's time to determine together how the property will break through the noise. It's time for content.

4. Refine Content Selection + Tone

Your brand's slogan should also be your editorial thesis that powers your tone and content strategy. Still, getting the voice of your digital presence does not happen on the first — or even 5th — attempt. It starts by using that editorial thesis and applying it to content you discovered, remixed, and recreated to match your voice. That voice has to come through with every post.

While your product is being built, it's important that your writers + content curators are working on content ahead of launch. This can be native content, but also posts and articles from other thought leaders you wish to be aligned with your brand.

Together, we will perform weekly reviews of new content together to see how the tone is progressing. That way, your trial and errors are smoothed out before publish, and you have a hub of appropriate, on-brand content to launch your property.

5. Beta Release to Spark More Brainstorms

When it's time for the beta release of your property, our product team, your property's writers, and our publishing experts will be on the same page and excited about the property's potential. It's at this point RebelMouse will assemble internal + external focus groups to provide feedback on the property so far. These groups will be separate from the teams working on the project.

This group will give their honest feedback on if the content has a user experience built for sharing, and if the material is exciting enough to land somewhere on the quadrant of virality. It's a smart use of our combined resources to receive organic feedback before launch.

6. Revise Product + Content to Perfection

The raw feedback from the beta release may prompt significant shifts in content strategy, design, and product. It's at this time we all work together to make sure the proposed changes are executed quickly.

In addition, it's important we continue to receive swift feedback from the members of the focus groups who provided advice during the beta release. They will continue to provide honest opinions on the changes made since the beta version, continuing the feedback cycle for as long as needed.

By this time, the property will have a refined voice + style that has truly been tried and tested. After the rounds of vetting are complete, it's time for launch.

Product Updates

Introducing Social UX for Media

RebelMouse doesn't just build ordinary websites. We're rethinking the role that websites play in today's dynamic infoscape. The feed has dominated social media for years now, but the website has never caught up. Now, RebelMouse gives you the toolset to not only distribute your content across platforms, but also ensure that users can easily move across platforms too. We call it Social UX for Media, and it's an absolute game changer.

social-ux.jpg

The Infinite Scroller

The core of our Social UX for Media is the concept that a feed should be its foundation. Much like a user would scroll through their feed on Facebook, they should be able to feel immediately comfortable in consuming content on your site in the same way. Rebels Axios.com and Ecowatch.com are already benefiting from this new layout with profound impacts on stats like bounce rate, pages per session, social shares, and time spent on site.

To display editorial content in a feed, we use a few techniques to make it a seamless experience for your readers:

1. Endless Stories

Let your users binge your content. By serving up an endless feed of stories, they're more likely to read more than just the article they originally came for.

2. In-Feed Article Expansion

Expand/Collapse stories to bring the jump into the feed. Readers can consume an entire story without leaving the page.

3. Asynchronous Page Views

Take full advantage of binge reading with our SEO-friendly Asynchronous Page View functionality. This function loads post URLs as the reader scrolls from story to story without ever clicking through to an individual post.

4. Topic-Specific Sub Feeds

Further encourage post binging by linking to topic-specific sub feeds in each post. Providing a pathway for similar content will ensure that a user will consume the maximum amount of content per visit.

5. In-Feed Article Sharing

Share stories directly from the feed. Activate your readership to engage directly with your content to maximize reach.

6. Smart Newsletters

Build loyalty and return traffic using smart newsletters to add personalization to your site with little effort. Built right into your normal workflow, we provide you with the tools necessary to get the right content to the right sub-audience with a simple, fast opt-in process for readers.

7. Frictionless Monetization

The RebelMouse platform supports core monetization approaches that integrate into and enhance your site's user experience. Naturally integrate native ads and sponsored posts into your post feed to provide a smooth, unobtrusive ad experience for your readers.

Interested in learning more? Contact us, request a demo, or start your site today.

Product Updates

January Product Updates:  404 Page and Badges

It's 2017 and RebelMouse is kicking off the new year with key product improvements designed to help your site and content stand out.

It's 2017 and RebelMouse is kicking off the new year with key product improvements designed to help your site and content stand out.

January product update highlights:

  • Customize your 404 page to better reflect your brand
  • Add and customize badges to better organize your content


Customize your 404 page

Clicking on a broken link can be a pain, but you can help ease user frustration by getting creative with your error (or 404) page. A little customization on your 404 page can go a long way towards showcasing your brand's originality and keenness for customer service, like this Etsy example:

RebelMouse now makes it easy for you to surface a thoughtfully-constructed page whenever a user takes a wrong turn navigating your site.


How it works

Here's an example of a standard 404 page layout:


But let's say you want to customize this simple layout, maybe monetize it. Now you can do so using our Layout & Design tool, where you can style and customize anything you want -- just like any page on your site:

In the below example, the top navigation bar has been removed and a set of promo modules, including revenue-driving content modules, have been added:


Add and customize badges

Badges have multiple uses: some customers use them to flag their sponsored content, others include as a cool way to categorize content.

Manage badge setup through a dedicated dashboard within the RebelMouse platform, where you can upload a badge design, select a name for your badge, and link a badge to a tag so it automatically appears when that tag is used for a particular article.

Assign a badge as you create or update an article in the entry editor, where you choose more than one badge to be displayed:


Customize how your badges appear using our Layout & Design tool:

You can also tweak a particular CSS element:


Here's an example of how the badge appears on-site within a promo module:

Product Updates

Easily Upgrade from WordPress to RebelMouse!

You're a WordPress user. We get it. WordPress has been around for ages and meets your basic publishing needs.

But you may start to realize that "basic" doesn't cut it anymore in today's quickly evolving digital landscape. And having access to thousands of themes and plugins only makes it harder to figure out the right one for your content needs. Plus, any upgrades likely require developer work, which leads to skyrocketing costs.

So...ready to try something new?

Want innovative technology that comes prewired with features designed to help you win across social and search?

As the first-ever Distributed Content Management System (DCMS), RebelMouse has you covered!

If you have content on your old WordPress site that you want to migrate over to your new RebelMouse-powered site, we make it easy. In minutes, transfer content with our Automatic WordPress Import!

Here's how it works:

Step 1: Sign up and Quickly Set up Your RebelMouse-powered Site

We make it easy to get up and running with a free trial:

Build your RebelMouse site today! Sign up for a free trial.

Step 2: Import Your WordPress Content

At the end of the sign-up process, opt to import content from your WordPress site:

Enter your WordPress credentials:

Step 3: Track the Progress

Leverage advanced options to check the status of your import:

Step 4: Check Your Home Page

As content flows in, you'll see your home page populate in real-time with more and more articles. So cool!

Our groundbreaking DCMS offers best-in-class tools across both publishing and site design. Make the switch and see how RebelMouse helps your teams win the content game and effortlessly optimize stories for organic reach with incredible efficiency.

Ready for your upgrade? You can sign up for a free trial, import your WordPress content, and quickly launch your RebelMouse site today.

Want to learn more? Contact us today and we'll get in touch with you ASAP.

Product Updates

Reach a Wider Audience on Instagram

Content creators have one, big challenge: content nobody sees. That's why we're obsessed with distribution. We truly believe if you funnel your content to platforms in a methodical way, you'll see organic growth — because audience development isn't a hope, it's a strategy.

That's why we created Rebel Discovery. Discovery uses proprietary technology to find communities on social platforms that would be interested in sharing your content. You'll see results that won't come up through native searching alone.

Through Discovery, you can send pages + profiles a variety of social nudges. This includes "liking" a recent post, sending an email, and tagging them in your post via comment or video. It also works in any CMS.

We've been doing this on Twitter + Facebook for months, and we're now happy to announce you can also tap into new audiences on Instagram!

If you're having trouble trying to reach more people on Instagram organically, then it's time to Discover them.

Here's how it works. After you've identified your selected targets on Instagram, you have two options:

1. Like the Post on Instagram

Once the post is published, the Instagram likes will go out on your behalf. If the post is already published, you can send them out via the "Send Pings Now" button:

Here's how it appears on the Instagram post:

2. Include the Image/Video in Your Article

Once you opt to include an Instagram post in your article, the post is immediately added to the bottom of the article:

Note: Discovery-only customers only have access to the "Like on Instagram" option.

Think about when you notice an acquaintance you haven't seen in a few years suddenly liking your photos on Instagram. Aren't you tempted to check out their page to see what they've been up to? It's the same logic here, and it's part of the reason why our clients, like The Dodo, see such high engagement.

Let's start working together too. Contact us for more information, or sign up for a free trial today.

Product Updates

Perks of Being a Rebel Socialite

Updated: December 28, 2016

Being a Rebel Socialite Means Taking an Integrated Approach to Content Creation + Distribution

...Maximize Your Growth When You Hit Publish

At RebelMouse, we are obsessed with content distribution, which is why our platform is designed to enable a publishing process built on social sharing. We embrace the idea that the potential for audience growth is much larger when you consider all of the people who care about what you create beyond your domain. With functionality to create and distribute stories across social networks, the RebelMouse platform empowers users to maximize this ecosystem.

Google search and the home page used to be the primary drivers of content performance, but that changed with the rise of social media. Social is the new front page. Facebook alone is responsible for 38% of referrals to publishers. RebelMouse helps you capitalize on this reality by taking an integrated approach to content creation and distribution in the editorial process.

Here's a deeper look into how our tools put you everywhere first.

Integrated Content Creation + Distribution = A Seamless Cycle of Success

RebelMouse's social media publishing tools integrate distribution into editorial workflows in a way that allows teams to most effectively and efficiently scale an engaged audience with a data-driven approach. Content creators and social editors working together in a unified process, instead of in silos, enables growth and success. Content creators and social media editors are one in the same.

Creation and distribution go together. In our Entry Editor, you can create stories and take action to share them on social media without leaving the page. All you need to do is connect your social accounts to get started.

You can optimize promotional text and images for audiences on different platforms by overriding the fields pre-populated with the headline and photo used in your story. Then, just check a box to add your post to the social queue.

ProTip: Change up your social summaries, and mix up your post's images with our social media publishing tool. Dynamic and diverse images with quick language keep your audience engaged!

Optimize Your Stories for Success

Our admin tools make managing the social queue as easy as can be: Publish posts immediately to social platforms or schedule them for future deployment. Eliminate third-party tools for social publishing and make sharing part of the process, not an afterthought.

You can also filter the queue by social account. Need to make an update before publishing? You can easily alter headlines and images directly within the queue before sharing them with the world.

ProTip: Schedule evergreen and repeat-worthy content during open windows in your schedule, or at times that are traditionally slow. Social enables contagious moments to resurface again and again.

Product Updates

Layout & Design Tool: Powerful Site Control at Your Fingertips

In today's dynamic digital landscape, where the ecosystem is ever evolving and you're required to make changes in a snap to keep up (or you simply want to make a design change without relying on a vendor), RebelMouse now gives you ultimate control over your site.

Our comprehensive Layout & Design tool enables you to customize, optimize, and flexibly manage any element of your site. The best part? No matter how you wield the Layout & Design tool, your site will be set up to look beautiful and perform optimally across devices, screen sizes, and platforms.

A quick snapshot of Rebels using our Layout & Design tool to customize their sites. See the full showcase.

Here are four key reasons to get excited about our Layout & Design tool:

1. Enjoy Awesome Flexibility

Either quickly launch with the preset RebelMouse-proven template and simply update it with your logos, fonts, and color palettes, or completely customize to your liking with advanced HTML/CSS tools and flexible JS control.

Edit the CSS of any page element or add a new property:

2. Easily Configure Pages to Fit Your Needs

The Layout & Design tool is set up in grid-patterned rows and columns — with full control over desktop, tablet, and mobile views — so you can easily tweak templates to reflect your brand needs and perform across devices.

Easily add new elements to your page template:

Seamlessly switch among desktop, tablet, and mobile displays:

3. A/B Test Everything + Anything for Optimal Performance

Confidently configure your site for optimal performance. The Layout & Design tool features A/B test functionality that enables you to experiment with every page and zone template on your site: home pages, section pages, static pages, headers, footers, or sidebars. Our platform automatically rotates each of your A/B (C, D, E, F, etc!) templates, which can be accessed anytime through unique URLs. Plus, you can update template names at any time and remove a finished test with one click — super easy to manage.

4. Empower Your Team to Dig In

The Layout & Design tool is great for teams. Your site's design and layout can be managed visually or by code, making it easily accessible for the design perfectionists or tech experts on your cross-functional team.

Combined with our intuitive entry editor, our groundbreaking RebelMouse DCMS officially offers best-in-class tools across both publishing and site design. With RebelMouse, your teams are set up to win the content game and effortlessly optimize stories for organic reach with incredible efficiency.

Try Us!

Ready to take control? Good news! You can sign up for a free trial and quickly launch your RebelMouse site today.

Want to learn more? Contact us today.

Product Updates

4 ​More​ Reasons to Love Listicles with RebelMouse

Listicles are eye catching, easy to read, and, most importantly, consumers love to share them.


Source: Social Media Examiner, 2015

For RebelMouse, it was a no-brainer feature to include in our platform.

But we didn't stop there because your needs don't stop there. In fact, they've become more complex. In the last year, publishers and content marketers have witnessed a 52% decline in organic reach on Facebook, the #1 content referral source. This requires you to maximize content that's most likely to grab attention, i.e., listicles.

So we've upgraded our listicle tool.

With our new-and-improved Listicle Wizard, we've got four more reasons you'll love building them:

1. Crank out Your Lists Quicker with an Updated UI

We've updated the UI so that it's even easier to add your copy or items. And with a more prominent "+" icon, pulling in local files, GIFs, or social UGC is a breeze.

2. Extract More Page Views and Then Some

Want to generate more page views from your list content? You now have the option to break up your listicle and include pagination, either by every X number of items or by typing the item numbers.

Choose between a numerated/non-numerated list:

Or switch up the placement of your body text, either above or below the media:

3. Insert Ads + Increase Your Revenue Potential

You can now easily insert ads between listicle items by leveraging the same ad code used throughout your site. Translation? Generate more revenue from your better performing content, with no additional tech legwork needed. That means a win-win for your bottom line.

4. Give Your Listicles an Extra Design Touch

Our Layout & Design tool enables you to customize the look and feel of any aspect of your site, including your listicles. Switch up headline colors, add a cool border, or apply any other CSS Property to make your listicles truly stand out on your site.

Don't you just love it? At RebelMouse, we love finding new ways to facilitate content virality, and listicles are a great way to optimize sharing and discovery of your content.

Happy listing, Rebels. :)

Not a RebelMouse customer? Contact us today to learn more.

Product Updates

Introducing: A/B Testing + Static Pages on RebelMouse

Upgrade alert. Two new major changes to our platform will make your publishing experience that much more customizable and easy to use.

A/B Testing

We know the importance of A/B testing headlines and social copy is sooo 2011 — and while we've got that stuff down too, we've taken it a step further.

Don't just A/B test your headlines, literally test everything. Our platform offers A/B testing on every page of your site: home pages, section pages, (all new) static pages, etc.

Here's how it works. When creating a new page within your site, click the A/B test button to create a new template:

Make any changes, big or small, to the page. Once saved, your templates will immediately become live and delivered for testing.

Each of your A/B (C, D, E, F, etc!) templates can be accessed by URL. You can change the name of your templates at any time.

So, for "Template 3" in the example above, the URL would be: http://dokidoki.rebelmouse.com/?heading=3 <~ The bold portion of the URL represents the name of each template you've created.

You can change up your template any time you want, and remove with one click. It's super easy.


All of the options.

Static Pages

You can now create a static page anytime you want on the RebelMouse publishing platform. A static page is a prebuilt (aka non-dynamic) page that delivers the same content to all users. Think of it like a blank canvas of web art!

When creating a new page, just select "Blank Page" from the "Use Template" drop-down menu:

From there you can either build a complete new page or use one of the templates you've already designed. It's up to you!

Oh, and guess what? You can A/B test your static pages. So meta of us.


Your site can be a true creative masterpiece!

If this all sounds cool to you, but you aren't working with us yet, let's talk! Contact us today to get started.

Follow us on Facebook + Twitter.

Product Updates

RebelMouse + Facebook Partner on Instant Articles

During its annual F8 conference, Facebook revealed RebelMouse as a platform partner to publish Instant Articles, which is now available to any media company or brand.

Facebook introduced Instant Articles to create a faster, more immersive and more engaging experience for people consuming content within the Facebook app. We've been working closely with Facebook since last fall to build integration with the social network's new format.


4 Reasons Why RebelMouse + Facebook Instant Articles Is Everything

Easily Transform Your Content to Instant Articles: RebelMouse makes it simple to start creating your Instant Article in two ways: build content through our intuitive entry editor or transform your content feed into Instant Articles. Find out how.

Extend Engaging, Rich Formats: RebelMouse enables you to incorporate formats proven to work — listicles, media rich posts with social embeds as well as native Facebook video.

Make Teams More Efficient + Smarter: Integrate preferred third-party analytics with RebelMouse insights to view Instant Article metrics, leverage RebelMouse proprietary social discovery data, and optimize audience experiences. You can also connect articles to Google Analytics for optimum insights.

Keep Traffic Credit and Ad Revenue: Instant Articles are compatible with comScore measurement, allowing you to receive traffic credit. Additionally, publishers get to keep 100% of revenue brought in from ads that they sell and 70% if Facebook sells the ad.

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Need a demo? Click Here