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A Rebel's Guide to Site Monetization

Does your site generate consistent traffic? Can you confidently identify a loyal audience that craves your content?

If the answer is yes to either question, then consider your content valuable and, therefore, monetizable. But with banner blindness and ad blocking on the rise, your monetization strategy needs to go beyond slapping banners across your site. In an era where advertisers closely monitor ROI and push for quality audience engagement, success requires an integrated advertising approach that enhances the overall user experience on your site.

In this guide, you'll learn the following:

  • A (Really Brief) Monetization Lingo Primer
  • How to Manage Page Speed to Score Big with Organic Algos
  • How to Prioritize the User Experience on Your Site
  • How to Maximize Your Inventory Value
  • Important New Social Platform Ad Options

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White Paper

A Rebel's Guide to Growing Facebook Reach

Organic reach isn't dead. You just need to know how to adapt to recent changes. We have you covered.

According to Social Media Examiner's 2016 Social Media Marketing Industry Report, 55% of marketers chose Facebook as the most important social network, and 86% regularly use Facebook Ads. Plus, 67% of marketers plan on increasing their Facebook marketing activities. So it's no secret marketers are eager to learn how to get back some of the organic reach that has been lost in recent years. We created this guide as a way to help you navigate around these changes and start growing on Facebook again.

In this guide, you'll learn the following:

  • What's new with Facebook and how to prioritize.
  • How to use your ad spend wisely.
  • What are the real metrics you should focus on for success?
  • How to start taking charge of your Facebook growth.

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White Paper

A Rebel's Guide to Social Media Content Strategy

3 Simple Steps to Social Content Success

Building a social media content strategy is an important exercise to make sure you're getting the most out of your social posts. To get you started, we've created a set of guidelines that will help you kick start your strategic efforts.

In this guide, you'll learn the following:

  • How to find the voice in your organization.
  • Tips on how to produce more content with less.
  • How to leverage video on social media.

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