The mission of scaling an engaged audience is exciting and rewarding. At RebelMouse, we believe that achieving success isn't an accident, it's a decision.
The key is to effectively blend the art and the science in the editorial process. Below are 5 best practices for growth you can apply to your strategy:
Own Your Identity
Your story makes you unique and allows you to cut through the noise. If all of the branding were stripped from you content, your audience should be able to tell that it's your company or organization that created it. That's the power of your voice. Be bold, be authentic and be relatable. Convey how your story connects to the lives of the people you're trying to reach.
Fuel your passion into content that differentiates you and that you're in a position to do best. You can't cover everything so focus on what will make you stand out. Be disciplined about what you cover and what you don't cover.
The internet is democratized space and the social web rewards quality. It's not enough to get someone to click on your story, you have to create an experience that people love enough to want to share it.
Integrate Content Creation + Distribution
A commitment to telling a story should come with a commitment to presentation and distribution that ensures it takes off.
Marry your approach to content creation and promotion. This means taking into account where you intend to reach your target audience -- the social media platform, an email or another pathway -- before bringing your story idea to life. Headlines designed to drive sharing, dynamic imagery, compelling status text and subject lines are instrumental in driving maximum engagement.
Social media, email, messaging and emerging platforms should drive your editorial strategy, as opposed to being an afterthought. Additionally, the device likely being used to consume your content and the context of that interaction should inform your approach to creation.
Unlock The Power Of Data
Data provides powerful insight into how people connect and engage with your content.
Incorporating analytics into editorial workflow isn't about chasing clicks: it's about empowering your team to create the best possible user experience. The goal is to deliver the right data to the right person in the right format at the right time.
The life of a story begins when you hit publish. Being aware that a story is going viral in real time gives your team the opportunity to maximize performance by scheduling posts to social media, sending email + messaging blasts and optimizing an overall approach to distribution that amplifies growth. At higher levels, analytics can uncover user behavior patterns on what works well in terms of story ideas, presentation and promotional strategy.
Data is a universal language of feedback that empowers you to build an audience around a meaningful editorial product.
Drive Performance With Technology
Leveraging an innovative publishing platform fuels efficiency, as well as growth in terms of scale and engagement. Tools that align with editorial workflow save your team time. A system that connects to the larger internet ecosystem allows you to maximize your impact. This applies to content discovery, creation, promotion and performance. Functionality that enables you to pull in and push out stories in a unified experience enables your success.
Technology that's adaptable is the secret sauce in the recipe for growth.
Embrace Evolvability
Treat developments in the way people consume content as an opportunity to get ahead of the curve. You can see the rise of a new social platform as daunting, or a chance to reach and engage with your audience in a new exciting way. It's all about perspective.
Create a culture that promotes experimentation and values new ways of doing things.
Embracing evolvability means not having to play catch-up and instead puts you in the position to innovate. Plus, it makes the process more fun. And the experience of creating something you're proud of and deliberately connecting with your target audience
is fun. That's the magic of the internet.
Do you have any questions for our Rebel team? Submit them below and we'll get back to you soon:
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
Why RebelMouse?
Unprecedented Scale
RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User
Today's Top Websites Use RebelMouse
Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.
What Clients Say
We’re here to help you weigh and understand every tech and strategic decision that affects
your digital presence. Spend less time managing everything yourself, and more time focused on
creating the quality content your users deserve.
I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.
Tim Grieve
Executive Editor Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen my Managing Editor in 2021! Thank you.
Nick Smith
CEO Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service has been impeccable.
Douglas Fischer
Executive Director Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch right away.
Susan Hassler
Editor Emeritus IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform met all our expectations and we love the technology. We are positive about the future of our site and look forward to improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.
David Nguyen
Senior Director of Digital Marketing Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.