Strategy

Distributed Publishing, Defined

Distributed Publishing, Defined

At RebelMouse, we talk a lot about distribution: distribution tools, distributed audiences, distributed publishing. As we kick off 2017, we want to make what we mean clear when we say "distributed publishing."

A Rebel's Definition of Distributed Publishing

dis·trib·uted pub·lish·ing
/dəˈstribyo͞oted pəbliSHiNG/

noun

The seamless process of creating and optimizing content for maximized audience reach across channels and devices.

In other words, create once, publish everywhere that matters.


Distributed Publishing Is Crucial

To access content online twenty years ago, audiences typically typed in a URL and went straight to a known website. Slightly savvier web users started leveraging search engines. But for the most part, as a content publisher, it was pretty simple: You executed straightforward ad buys on traditional marketing channels to build a reputation. The payoff? A consistent, reliable audience that consumed the news and information you provided.

Today, according to Parse.ly, Google and Facebook drive 80% of referral traffic to digital publishers. These powerful channels wield and constantly tweak mysterious algorithms that dictate how content gets surfaced, typically leaving you in the dark about how to stay relevant. Plus, audiences now increasingly rely on mobile to discover content. If your content is not truly optimized for mobile, you're missing an important part of your readership.

social media digital publisher traffic referrals chartsocial media traffic referrals chart

In a nutshell, you're likely struggling to 1) keep up with the digital landscape, 2) find your audience in a way that doesn't pile on the costs, and/or 3) simply pinpoint where to start.

RebelMouse, the First Distributed Content Management System (DCMS), Was Built to Help You Figure It Out

RebelMouse enables companies to succeed in a world where audiences are increasingly fragmented. Our teams are organized to understand and wire RebelMouse technology with the real opportunities that can move the needle for content creators. Our software comes out of the box with the necessary tools you need to win the publishing game and maximize each piece of content, allowing you to save time and money. This includes:

Easy authoring tools

Seamless publishing to important formats, like Facebook Instant Articles and Google AMP

SEO levers

Social optimization and relationship management tools

A/B testing for optimal performance

Flexible, device-responsive site layout and design

Seamless newsletter management

Robust monetization controls

OK, Sounds Cool! How Can I Be Down?

Don't lag behind in 2017. Get into the Rebel mindset and grab the advantage for your teams. We make it easy to get up and running based on your needs and goals.

Looking to launch a new site? Request a proposal today to discuss how you can quickly launch with us. (Psst: We've made it especially easy to transfer over WordPress content.)

Still have questions? Contact us today and we'll get back to you ASAP!

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Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

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Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

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We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

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A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

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